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The payments market is a very congested and competitive one. In order to stand out, it is vital to offer something of additional value that your customers don’t already have. Payment providers typically have a suite of fraud tools used at different levels during the transaction process. However, these are often limited to very black […]
A news story recently emerged reporting the huge rise of identity fraud, costing businesses approximately £5.4 billion in 2016. Here we discuss the issue and how to reduce identity fraud with the help of big data analytics. With no signs of this issue slowing in 2017 (research by Cifas found that 89,201 ID frauds registered in the […]
So last week I discussed how you can leverage social data to reactivate your dormant customer base (check the blog out here if you haven’t already), but how can you keep these customers interested once you’ve got them active again? Let’s discuss how to use big data to boost retention. Consumers are constantly bombarded with signup […]