Discovery Interests

SEGMENT YOUR AUDIENCE LIKE NEVER BEFORE

Discover more about your customers

Discovery Interests is an advanced audience segmentation and analysis tool which creates in-depth interest reports of any Twitter audience to enable you to tailor advertisements based on more than just demographic data.

Segment audiences and create hyper-targeted ads based on:

  • interests & hobbies;
  • intensity of interests;
  • lifestyle demographics;
  • personality type;
  • engagement levels;
  • social influence.

Boost reach, reduce cost-per-action, and increase conversion rate for social ads, with Discovery Interests.

COMPETITOR ANALYSIS

Increase acquisition through competitor audience analysis

Where better to look for potential new customers than your competitors' audience? Discovery Interests allows you to take any Twitter audience (such as your own followers, a competitor's followers, or a look-a-like audience etc.), conduct in-depth analysis providing visibility into:

  • levels of brand and competitor engagement
  • brand loyalty
  • intensity of interests.

Discovery Interests identifies which consumers are most likely to become customers so that you can target audiences with the maximum likelihood to convert.

INTERESTED IN LEARNING MORE?

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HOW DOES IT WORK?

Create more accurate and relevant hyper-targeted ads

Improve engagement and organic reach

Boost conversion

Reduce cost-per-click and ad spend

BENEFIT YOUR BUSINESS

Individual & audience interests breakdown and ranking

Engagement intensity levels

Influencer scores

Big 5 personality traits

BOOST BRAND REACH, ENGAGEMENT AND LOYALTY

Gain in-depth insights into your customers' interests

Boost engagement levels by identifying the interests breakdown of your audience (for example, what percentage of your audience follow Manchester United Football Club vs. Everton Football Club? or Beyonce vs. Ed Sheeran?) These key insights can drastically increase engagement levels by offering more of your audience topics (general interest, offers, competitions, blogs etc.) that they share an interest in.

REQUEST A DEMO

Want to learn more about how Discovery Interests can benefit your business? Request a demo with one of our data experts today.